Blog Task 4a – Compare online activities of 3 Australian TV shows across at least 2 different networks (channel 7, 9, 10). Analyse their online marketing activities, domain, content, connections, community, communication, cross promotion
The voice is a reality television singing competition show, and is part of a wider international franchise.
Network: Channel 9
The Voice has been popular within many countries. The rules of The Voice of in different countries will vary, but all have three common characteristic: blind auditions, battle rounds and live performance shows.
The Voice provides Twitter and Facebook as main social platforms. All the shows and competitors can be found through website. From those social medias, the viewer can share their opinions and promote their favorite singer. Communication windows are also shown on the website. Live show and fair competition attracts more people to watch and be interested in the website. The Voice has some cross promotions like other product advertisement or other TV Channel links. It is very common promotion through internet marketing.
The Block is an Australian reality television series shown on the Nine Network, where four or five couples compete their selling price for renovation house.
Network: Channel 9
Full episodes are shown on The Block website. More videos and latest news are provided through the internet. Message box can be found at the end of website. It is easily for viewer to communicate and share their thoughts. Facebook and Twitter are still main social medias to be used in the website. As this show is close to people’s common life, popular social network can be more effective and widely promotion. Also, the website provides more cross promotions to support other brands.
MasterChef Australia is an Australian competitive cooking show.
Network: Channel 10
MasterChef Australia is based on the original British MasterChef. The first time played on television is in 2009. Unlike the original British Masterchef, MasterChef Australia goes large formates. The entrants must older than 18 and their main income is not from preparing and cooking fresh food in a professional environment.
They usually introduce the idea of the show, and the information of the entrants. This show is widely know by Australian people by different kinds of promotion by some social media, such as: Facebook, Twitter and Instagram. Additionally, MasterChef Australia organizes some events to promote, as well as food magazines. Moreover, the winner can get a monthly column in some famous magazines.
This show has received many promotions in online sector. And the audiences of this show can leave their comments and feedbacks in those websites.
Blog task 4b – Check out Alexa.com for traffic monitoring
Identify keywords for a company that you are familiar with- check out these keywords in the html of their website ( use page source)
Coles is one of the largest supermarket in Australia.
Based on Alexa.com analysis and monitoring, the keywords in the Coles website can be obtained as follow: